Q. Why should any small business owner want to buy an LED sign?
A. It’s the only kind of signage proven to increase business!
Fact: marketing studies prove that only 1 in 10 people read static signs, while 9 in 10 people will read an electronic message center, which is another term for LED scrolling sign.* Base on the fact above Absolutesignsolutions.com.au performs will in creating a custom build vehicle signage Sydney, they are outstanding company in the area.
Why? For the same psychological reasons police and emergency vehicles began using flashing lights over 80 years ago; people are naturally drawn to bright flashing lights. We can’t ignore them because it’s how our brains are wired. If you doubt that, just light a single candle in a dimly lit room; place it out of your direct line of sight, but not behind you; be sure there is some distraction, like tv, going on as well. Now, try to not look at the candle: then count how many times you involuntarily glance at the flickering flame over a 15 minute period.
Bright lights and active motion attracts potential customers to your message, offer or sale: you can easily change your message as often as you need, or want. How many times has a first time customer said something like, “i must have passed this place a hundred times.” Or, “I never knew you sold these.”
Fact: people walk–and worse, drive–around in a state of trance. They move about on auto-pilot thinking about what they did last night, or want for lunch, and myriad other things that come crowd the mind. Their brains are simply to busy to notice you. LED signs provide lights, color, and action that break the trance, and demand attention from the people who pass by your business every day.
Fact: quality LED signage has peen proven to increase business by at least 15% and as much as 115% in two independent studies.
Fact: programmable LED signs get more attention and action for businesses choosing quality LED over neon signs. Top quality LED signs are also brighter than neon.
Fact: LED signs are green technology. Even larger LED signs use less power than a single 80w light bulb, contain no toxic gasses and are made from recyclable materials.
Fact: properly using a quality LED variable message board–LED sign– is a low cost method of advertising that allows business owners to support, replace, or even eliminate other forms of costly advertising with instantly recognizable on-premise electronic advertising.
LED signs are inexpensive when compared to all other forms of advertising. When business owners look at the numbers they get sticker shock. But amortized over time, a high quality LED sign will produce better results than mailers, coupons and newspapers for far less total cost. And the better LED sign companies selling true top-quality LED signs offer financing options that fit most any budget.
LED signs are a powerful kind of advertising; they are increasing profits for businesses everywhere.
However, all LED signs are not created equal: so remember these three key quality requirements:
1) size: get the biggest sign you can fit, and/or, afford. Size definitely matters. That’s not an up-sell, it’s all about visibility and readability. For effective window display, your sign should have a character, or letter, height of at least 10-12 inches. If you have to compromise anywhere, do it on width. A 40 inch wide sign with a 15 inch height is vastly more readable, and thus a better option, than one with a 60 inch width where the height is only 8, or 10 inches, or less.
2) brightness: get the brightest LED sign available. It’s critical that the sign can be seen and clearly read in full sunlight.
3) features: many LED signs do little more than scroll messages with a few visual graphics and effects. This kind of droning messaging gets boring fast. Be sure you choose an LED sign with plenty of effects and graphics for maximum wow power. First, the more graphics choices the sign has, the more likely that there will be graphics that specifically match your particular business niche. Second, frequently changing the effects keeps the sign fresh and interesting. If you do this correctly, people will begin to look at you sign just to see what it’s doing today. And they will read while looking.
Finally, another term for LED signs is variable electronic message center. The two key words here are variable and message. The standard capacity for all quality LED signs is 100 messages. I always tell my clients that they should create as many offers, and variations of offers, as they can think of, and to change them as often as twice a day. It’s like fishing: the more hooks you have in the water, the better your chances get–with the right bait, of course. Changing messages is a very simple thing to do, and once the sign is programmed, it takes less than a minute. Once you become familiar with handling the remote controller, programming and changing messages is easier than sending a text message.
So, again; why should any small business owner want to buy an LED sign? Because they work.
Jim Crapanzano, operates http://www.ScreamingSigns.Net. He advises small businesses owners about the advantages and benefits inherent in using moving LED Signs and LED variable message boards. Jim invites all potential clients to call, or e-mail for free consultations. Contact information is available at the above listed web address.
You can also Shop Online today at http://www.buynow.screamingsigns.net for the very best LED Business Signs that will increase the visibility of your business, and get more foot traffic, immediately. Financing is available.
*For More Information and independent studies regarding the claims made herein: Please Visit our FAQ Page for complete listings of source information, detailed study findings, and links to the original published documents.
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